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November 9, 2016

Froots

FROOTS is based on a simple yet smart idea Since fruits grow out of roots from bottom to top, we merged the two words (fruits + roots) for having the same rhyme.

Task

Develop a unified visual system for the product, so it stands out on the shelf

  • Strategy

    Branding

  • Design

    Art Direction, Branding, Packaging

  • Client

    Froots

Challenge

Develop a unified visual system for the product, so it stands out on the shelf

Based on the concept, fruits were distributed visually all over the packs from bottom to top in an emerging roots-like, going up with the brand name placed vertically to empower it. This identity gives the whole packs a unified look when they are put together on the shelves, and makes it easy for consumers to identify them the moment they lay their eyes on the brand packages. 
 

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