October 11, 2019

Anonymous

Anonymous is derived from the anonymous Greek term, which means “without a name” or”namelessness.” “Anonymous” is used in colloquial use to characterize cases where the identity of the acting person is undisclosed. We wanted to create an original brand that would stand out among the enormous competition in the fragrance industry, and be consistent with our brand name and values. The brand name’s roots are from the Greek culture, so we used that, to begin with, We created the brand logo from the Greek language letters & symbols, with a touch of modern art to coupe with the new trends.

Task

We wanted to create an original brand that would stand out among the enormous competition in the fragrance industry, and be consistent with our brand name and values.

Strategy

Branding
Design

Art Direction, Branding, Packaging
Client

Anonymous

Challenge

create an original brand that would stand out among the enormous competition in the fragrance industry

Anonymous is derived from the anonymous Greek term, which means “without a name” or”namelessness.” “Anonymous” is used in colloquial use to characterize cases

where the identity of the acting person is undisclosed. We wanted to create an original brand that would stand out among the enormous competition in the fragrance industry, and be consistent with our brand name and values.

The brand name ‘s roots are from the Greek culture, so we used that to begin with, We created the brand logo from the Greek language letters & symbols, with a touch of modern art to coupe with the new trends.