October 11, 2019
Anonymous
Anonymous is derived from the anonymous Greek term, which means “without a name” or”namelessness.” “Anonymous” is used in colloquial use to characterize cases where the identity of the acting person is undisclosed. We wanted to create an original brand that would stand out among the enormous competition in the fragrance industry, and be consistent with our brand name and values. The brand name’s roots are from the Greek culture, so we used that, to begin with, We created the brand logo from the Greek language letters & symbols, with a touch of modern art to coupe with the new trends.
Task
We wanted to create an original brand that would stand out among the enormous competition in the fragrance industry, and be consistent with our brand name and values.