February 15, 2020
Caffeine Cup
Caffeine increases dopamine levels in the same way Caffeine blocks adenosine reception so you feel alert. It injects adrenaline into the system to give you a boost. And it manipulates dopamine production to make you feel good.
When dopamine is released in large amounts, it creates feelings of pleasure and reward, which motivates you to repeat a specific behavior.
Task
This rebranding approach meant to deliver the feel of a modern yet elegant brand, The elements we used are directly attached to the brand, The art direction/design method was developed to refresh the brand.
