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February 15, 2020

Caffeine Cup

Caffeine increases dopamine levels in the same way Caffeine blocks adenosine reception so you feel alert. It injects adrenaline into the system to give you a boost. And it manipulates dopamine production to make you feel good.
When dopamine is released in large amounts, it creates feelings of pleasure and reward, which motivates you to repeat a specific behavior.

Task

This rebranding approach meant to deliver the feel of a modern yet elegant brand, The elements we used are directly attached to the brand, The art direction/design method was developed to refresh the brand.

  • Strategy

    Branding, Franchise Strategy

  • Design

    Art Direction, Branding, Packaging

  • Client

    Caffeine Cup

Challenge

Rebrand Caffeine Cup to refresh and be ready for expansion in the gulf

Caffeine increases dopamine levels in the same way Caffeine blocks adenosine reception so you feel alert. It injects adrenaline into the system to give you a boost. And it manipulates dopamine production to make you feel good.
When dopamine is released in large amounts, it creates feelings of pleasure and reward, which motivates you to repeat a specific behavior.

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